Alarming Increase in Number of YouTube Publishers Disabling Video Embeds

Publishers target youtube video embeds
YouTube launched as a platform built upon viral sharing of content, which skyrocketed in popularity by the inclusion of an embed feature that allowed users to post video content on their own sites. Up until this point, videos had largely been quite expensive to host and deliver to consumers - with most sites protecting their videos through anti-hotlinking scripts and technology.

Enter YouTube, allowing users to not only post their content on the site but to also allow others to share it. Publishers flocked to the site, especially major publications, to help disseminate and spread their content. Others used it as marketing channel, even going so far as to allow others to share ads and clips for their latest content. Well it appears that much is changing, with more publishers opting to disable video embedding.

The growing number of publishers includes major political sites (Fora), educational channels (Discovery Channel and Animal Planet) and large news wires (AP News).

Profit is likely the reason that most are pushing towards disabling sharing of their content outside of YouTube. There's more to be made by having users funnel to YouTube and view the ads (of which the publisher receives nearly a 60-70% commission through Adsense for YouTube). Additionally, video embedding means that your content can appear anywhere - both a pro and con. For the stodgy publisher, who is most comfortable with traditional media channels, video embeds might be viewed as threatening since the user has more control over the content and the profit that can be made by promoting it.

Comments

Post a Comment

Popular posts from this blog

Free Seedbox - Download Torrents without Using Your Bandwidth

Image
Continuing in a summer of free stuff, you can get a free seedbox for a limited time. What Are Torrents? If you're not familiar, torrents are a way to share and distribute files without requiring the file to be hosted somewhere. Torrents decentralize the sharing of files by ensuring that files are spread out across a number of computers. This means that if a server goes down, the file can still be downloaded because other users are seamlessly downloading and sharing it with others. What is a Seedbox? A seedbox lets you download torrents remotely, meaning that a remote server downloads the file using bittorrent, and you can easily download it directly from the server once the file is complete. Seedboxes help you: save bandwidth - since you're not uploading the files to others download files faster - since the server has dedicated speeds avoid censorship - some ISPs will throttle your connection to slow down torrent downloads simply computing - you can turn off your...
Read more

Premium TV On PC

Are you wishing you can watch premium TV on PC ? Do you want to enjoy your television shows even if you are not in your homes? If you said yes, then you might find this article interesting and useful for you.   Introducing TV On PC Are you sick and tired of paying your expensive home cable bills but can rarely use it because you are often outside your homes working or studying perhaps? With the present technology, things have changed.   You can use the internet to find sites you can use to watch premium TV on PC . Just simply visits the website on your computer and in an instant you can change that old computer to a new viewing device called the online television box or computer television.   No Cost Entertainment With a price tag of FREE , There are thousands of channels you can choose from. Watch TV online using these sites. Avoid the paid software, which are 99.9% guaranteed to break their promises. Your safety as well as security is at risk with these paid softwar...
Read more