Local TV Stations Struggles Despite Boom in Online Television Viewership

The Washington Post recently reported on how major local TV stations are struggling to survive as online video increasingly attracts more eyeballs and attention from consumers. With major advertisers turning more dollars towards online video sites like NBC backed Hulu and CBS controlled InnerTube, local stations that were once established to unite communities are now finding themselves in a race to see who can provide the most engaging content.

Some interesting stats from the article:
Americans watch about 147 hours of cable, satellite and broadcast television a month
That's nearly an entire week's worth of television watching - an alarming stat considering that this only includes the time being spent on a conventional television box, and does not include time spent online, which could easily dwarf this number. 
Those who only watch free broadcast television comprise a niche audience. In the third quarter of 2011, they totalled 5.8 million homes, down from 6.25 million homes in the third quarter of 2010.
There's a growing trend towards premium cable, rather than free over the air broadcast television. And a large part of this could be due to the conversion from analog to digital television transmission that happened nearly three years back.

The stats are surprising, but even though online video and television continues to rise, there's still a majority group of consumers that feel apprehensive about terminating their cable subscriptions altogether.

Comments

Post a Comment

Popular posts from this blog

Free Seedbox - Download Torrents without Using Your Bandwidth

Image
Continuing in a summer of free stuff, you can get a free seedbox for a limited time. What Are Torrents? If you're not familiar, torrents are a way to share and distribute files without requiring the file to be hosted somewhere. Torrents decentralize the sharing of files by ensuring that files are spread out across a number of computers. This means that if a server goes down, the file can still be downloaded because other users are seamlessly downloading and sharing it with others. What is a Seedbox? A seedbox lets you download torrents remotely, meaning that a remote server downloads the file using bittorrent, and you can easily download it directly from the server once the file is complete. Seedboxes help you: save bandwidth - since you're not uploading the files to others download files faster - since the server has dedicated speeds avoid censorship - some ISPs will throttle your connection to slow down torrent downloads simply computing - you can turn off your
Read more

Free $1 to Amazon MP3 Credit for Download a Free Application

Image
For a limited time (February 23, 2015 - December 31, 2015), Amazon is offering $1 free MP3 credit if you download one of a few applications. The trick here is that they offer a bunch of free apps, among some paid apps. Simply choose one of the free apps (Pandora, TuneIn Radio, Vevo, Shazam, Soundcloud, etc.) and get your free $1 MP3 credit. There's no payment needed and you don't even have to download the app! Here's the steps needed: Create an Amazon account if you don't already have one Access the special free mp3 credit landing page Select one of the free apps (or buy an app if you really want), here's a few of the popular free ones (Pandora, Fruit Ninja, Shazam, Pandora and Temple Run 2) Click on one: If you're logged-in, you'll see a 'buy' button and the price is $0.00 - click the button and you should get your credit within a matter of minutes. You must redeem your free MP3 credit by January 31, 2016 .   It's basically go
Read more

Free Coupon for 2 Months of Audiobooks from Audible

Image
So once again, Audible is offering a free limited time coupon to get any 2 free audiobooks from their e-library. You get 2 coupons (which are redeemable for any book in their library regardless of price), but note that you get 1 coupon each month for 2 months with this. You have to redeem this initial coupon by 11:59pm on June 30, 2014 to get your 2 months. It also requires you to have a US shipping address added to your account, although it doesn't need it or seem to verify the details (you can add multiple addresses to your account). It also looks like you can stack it on previous offers. Update: If you've preivously applied for the 2 month trial, you can generate a new coupon code, but you won't be able to apply it to your existing account. You could ofcourse create a new audible account and use it on that. Follow these instructions to redeem : Visit the Audible voucher page Click the claim coupon button and the page will be reloaded. You should see a confirmatio
Read more